Mark Allenbach has over 14 years of experience working in games research and strategic consulting. Mark's experience spans all platforms and nearly all genres. He is an expert in the gaming consumer having worked directly with & conducted research for teams of all sizes across console, PC and mobile.
After graduating from Georgetown University in 2003 with a BS in Marketing Mark joined the team at Frank Magid Associates working in the Game Group, a division at the firm dedicated to research in the growing game space. Over the next 12 years he grew to become the team's top qualitative analyst eventually leading the group as a Vice President at the firm. Mark completed his MBA from UVA's Darden School of Business in 2016 and soon thereafter established Second Level Insight.
Specialties: Positioning, Branding, Concept Research, Gameplay Research, Ethnographic Studies, Online Monetization, Online Video, Business Development, Research Methodologies
Platform Experience: Console, Handheld, PC, Tablet, Smartphone, Cable, Online Services and Subscription Models
Game Genre Expertise: Shooters, Action/Adventure, RPG, MMO, Racing, Simulation Sports, MOBA, Real Time Strategy, Turn Based Strategy, CCG, City Building
